Approach
The ability of companies across all industry groups and geographies to generate sustained economic growth is being challenged by seven global ‘mega trends.’ These trends include:
- increasing levels of generalized environmental stress;
- tightening government austerity measures;
- the widening rich-poor divide, both within and among states;
- growing resource scarcity;
- increasing demands for corporate accountability;
- increasing competition for human capital; and
- continued expansion of the knowledge economy
Traditional financial valuation, relying on fundamentals or technical analysis, is ill-equipped to measure company exposure to such long-term, unconventional return drivers. CK Capital fills this void by using a transparent, rules-based methodology to quantitatively assess the exposure of 1,750 global companies to these and other macroeconomic trends.


