Dan Ariely, behavioural economist and professor at Duke University talks about the conflict between social norms and market norms and what happens when we mix money with social values. He argues that a carbon tax could result in a pay-to-pollute system, making emissions "part of the rules of the game". (Part 2 of 2) Watch Part 1 here.
All stock footage courtesy of the Prelinger Archives (www.archive.org)








