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Feature Writer
Bernard Simon is a freelance writer who previously spent 17 years as Canada correspondent for the Financial Times. He has also been a regular correspondent for the New York Times, The Economist and US News & World Report, among others.

Heroes & Zeros: Seychelles vs. Facebook

When you lose faith in Facebook for good, you can always look to an island nation for inspiration

Hero:  Seychelles' blue bonds

First, in 2007, came the “green bond,” the debt instrument that has raised hundreds of billions of dollars for projects to combat or adapt to climate change. Now, a decade later, the Indian Ocean island nation of Seychelles has made a splash with the world’s first “blue bond,” aimed at easing environmental pressures on our oceans and marine life.

The proceeds of the 10-year, US$15-million issue will go towards overhauling the Seychelles’ fishing industry, the biggest contributor to the economy after tourism. Eligible projects include the development of aquaculture, training programs, new equipment and promotion of environmentally friendly fishing practices.

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Heroes & zeros: Danby and McKinsey

Hero:

It’s not easy for Jim Estill to assess whether his unusually generous support for Syrian refugees has helped or hurt his business.

Estill is chief executive of Danby Appliances, a maker of washing machines, dishwashers and microwaves based in Guelph, Ontario. He emerged two years ago as one of the biggest single participants in the Liberal government’s much-publicized drive to offer Syrian refugees a new home in Canada. As of late August, Estill alone had sponsored 61 families, with another six on the way and likely more in the future.

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Heroes & zeros: McDonald’s and Murray Energy

McDonalds moves to reduce its packaging waste, while Murray Energy lobbies for coal-friendly policies.

Hero:

When it comes to damaging our planet, the fast-food industry has much to answer for. The attractions of cheap burgers and drive-thru coffee are all too often sullied by allegations of poor working conditions, animal cruelty and the cost to the environment of mountains of paper, foam and polystyrene waste.

So McDonald’s deserves a round of applause for its recent pledge to use renewable, recyclable or certified materials for all packaging by 2025, and to put recycling bins in all 37,000 Golden Arch restaurants around the world.

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Heroes & zeros: Loblaw and Rio Tinto

Loblaws moves towards 100 per cent electric trucks, while former Rio Tinto executives are charged with fraud.

Hero:

When the talk turns to electric vehicles, it's typically about pioneering sedans like the Tesla S, Chevy Bolt and Nissan Leaf. Away from the spotlight however, much of the action is in commercial trucks.

A growing number of fleet operators are going electric, citing more power, lower maintenance costs and fewer emissions-compliance headaches versus their existing diesel vehicles. Among the latest is Loblaw Companies, Canada's biggest grocery chain, which unveiled plans in early November to switch to an all-electric fleet.

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Heroes & zeros: Kenneth Frazier and Eskom

Merck CEO Kenneth Frazier stands against hate, while South African utility Eskom is mired in scandal.

Heroes:

Kenneth Frazier may have ushered in a new era of boldness in U.S. business leaders’ approach to divisive social and political issues. On August 14, Frazier, a janitor’s son who now heads Merck, the New Jersey-based pharmaceuticals giant, became the first CEO to walk away from President Donald Trump’s business advisory council in protest against the president’s inflammatory reaction to a rally of swastika-waving white supremacists in Charlottesville, Virginia, the previous weekend.

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