Building back better will require better ways of measuring corporate impact

Ottawa’s cabinet shuffle signals that it's time to get serious about measuring companies’ total contribution to society

For the first time in a response to a global economic crisis, we are seeing mounting pressure to respond with a triangular-shaped recovery. Rather than blindly assigning stimulus and aid to companies, Canada is poised to assign similar weights to societal and environmental considerations as it does to the economic benefits a company or a sector provides. 

The recent cabinet shuffle in Ottawa has placed an intensifying focus on a green and caring recovery, one that will likely tie stimulus support and investment to corporations meeting climate goals and contributing to society. This will be a bold move. If there is a time to do it, it’s now. But how can we objectively measure and monitor what companies are doing and give them the incentive to move in the right direction?

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