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From climate crisis to real prosperity

Launching a sustainable revolution means putting the market in the service of humanity

Excerpted from the BBC Reith Lecture held December 23, 2020.

In one year’s time, countries, companies and communities will try to launch the sustainable revolution, to put the market into service of humanity and once again have society’s values drive value.

Over my lifetime, the population of mammals, birds, fish, reptiles and amphibians is estimated to have fallen by 70%. Perhaps because they were not formally, financially valued, these losses were initially downplayed, and their cause was treated as an issue for another day. But now the effects of climate change are beginning to affect assets that have a market price, making the scale of the looming calamity more tangible.

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