Sheima Benembarek is a Toronto-based freelance journalist and the business development lead at Corporate Knights magazine. She has held various positions in Toronto’s magazine industry, including a fellowship at The Walrus.

They haven’t disappeared

Almost two years after enacting a plastic bag ban, Morocco slowly adapts to the new reality

Jostled along by wind, a plastic shopping bag makes its way across the streets of an unspecified city in Morocco and onto a public playground where it suffocates a little girl. The video clip has agency and intent. A concerned male voice-over follows with: “Plastic bags are suffocating us. Let us be done with them now! The new law prohibiting plastic bags comes into effect this July 1.”

This is the narrative of one of the awareness campaign videos about Zéro Mika (plastic bag, in Moroccan Arabic dialect) made by the Moroccan Coalition for Climate Justice (MCCJ) that circulated the country a little over a year and a half ago.

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