John Cook is a registered portfolio manager and venture investor focused on businesses whose products and services address resource scarcity and ecological challenges. He is currently President and CEO of Greenchip Financial.

Redefining impact investing

By Greg Payne and John Cook
The future must include long-term value creation, but that means moving beyond our live-for-the-moment investing mindset.

Gord Nixon stepped up to the microphone at a conference in Toronto last fall and announced that Canada’s largest financial institution was allocating $20 million of its assets to social impact investments. The chief executive of Royal Bank of Canada eloquently described how this program could help spark entrepreneurship, innovation and even provide reasonable investment returns to the bank. He also called on the CEOs of other banks to get on board.

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